NEW DELHI: Amul, a leading dairy brand in India, has responded to a complaint from a woman customer in Noida who claimed to have found a centipede inside an ice cream tub she ordered through an instant delivery app.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul products, expressed regret for the inconvenience caused to the customer and requested her to return the ice cream tub for further investigation.
The incident came to light on June 15 when the woman, identified as Deepa Devi, shared a picture on X (formerly Twitter) showing the insect inside the ice cream tub.
Noida’s food safety department has initiated a probe into the matter. Amul stated that they immediately responded to the complaint on social media.
“We deeply regret the inconvenience caused to her because of this incident,” the statement said.
Amul said its team was trying to contact the customer continuously and was allowed to meet after 9:30 pm on the same day (June 15).
“During our meeting with the customer, we had requested the customer to provide the said ice cream tub for investigation, unfortunately, the customer refused to hand over the same,” Amul said in a statement.
The company emphasized that without the complaint pack, it would be challenging to investigate the matter and comment specifically on the issue, which involves pack and supply chain integrity.
Amul assured customers about the superior quality of their ice cream products, highlighting their state-of-the-art ISO-certified plants that are automated and undergo numerous stringent quality checks before offering any product for sale. The company also invited the customer to visit their plant to witness the quality processes being followed.
As one of India’s most trusted brands, owned by 36 lakh farmers, Amul markets 22 billion packs of their products annually across more than 50 countries, adhering to the highest quality and food safety standards from over 100 dairies across India. The cooperative organization reiterated its commitment to ensuring that their products are safe, healthy, and nutritious for daily consumption.
Amul requested the customer once again to return the ice cream tub for a thorough investigation, stating, “Once we receive the complaint pack from the customer, we shall investigate the matter from all angles and again get back to our customers with the findings.”