American rapper Eminem has announced the release date of his upcoming album `The Death of Slim Shady (Coup De Grace)`.

The rapper shared that the new album will debut on July 12.

Eminem dropped a promo video for the album on his social media, which shows a woman giving birth to a baby. It isn’t exactly a warm welcome to the world, reports Variety.

As the mother holds the child, it opens its black eyes and cracks a sinister smile as horns emerge from its head.

News of the release date comes just ahead of the release of the project’s second single, `Tobey`, which features Big Sean and Babytron.

According to `Variety`, the song, which drops on Tuesday, will be accompanied by a Cole Bennett-directed video and is likely named after Tobey Maguire, based on a lyric from the song’s teaser.

So far, Eminem has released the project’s first single, `Houdini`, a callback to his 2002 single `Without Me`. The song included references to Megan Thee Stallion and the Steve Miller Band and debuted at Number 2 on the Billboard Hot 100.

Eminem first announced `The Death of Slim Shady` during the NFL Draft in April, releasing a `Detroit Murder Files` crime show teaser to accompany it. He later published an obituary in the Detroit Free Press, bidding adieu to Slim Shady, his career-long alter ego that he has played as a character in his songs and videos.

Beyond the two singles, `The Death of Slim Shady` is likely to include production from Dr. Dre after the musician revealed that he contributed to the project.

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