Adding another intriguing chapter to their illustrious cinematic journey, Ritesh Sidhwani and Farhan Akhtar, Excel Entertainment have recently sent a ripple of excitement through the industry and amongst fans with a cryptic announcement marked by a tantalizing `3`. 

The symbolic `3` indicates a new addition to a much-loved franchise, though the exact details remain unknown. As the makers behind some of the most memorable films and shows, Ritesh and Farhan have always known how to pique interest and build intrigue, and this time is no exception. 

Taglined “A New Era Begins”, this mysterious `3` promises to signal the commencement of a fresh chapter in their cinematic universe. With no further details unveiled as yet, the industry and audiences are abuzz with predictions and excitement.

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For the longest time fans have been awaiting for the third installment of Don. The first two parts had Shah Rukh Khan play the title roles with Priyanka Chopra as the female lead. It is being said that Shah Rukh Khan has decided to walk out of the franchise and the makers have roped in Ranveer Singh for the role. However, Don 3 tease was met with comments by fans that said, “No SRK, No Don`”. 

According to reports that are floating around, Shah Rukh Khan who has played the titular role twice in previous two instalments, `Don` and `Don 2`, has decided to exit `Don 3`. In a recent report by Pinkvilla, a source close to the development revealed, “Farhan Akhtar and Ritesh Sidhwani have had multiple detailed discussions with Shah Rukh Khan on Don 3. Before the pandemic, a couple of ideas were also discussed, which took shape of a script through the pandemic. Meetings have happened recently too, but Shah Rukh is not too keen to get back as Don again at this point of time. He is willing to do commercial films that cater to universal section of audience, and Don certainly doesn’t fit the bracket of cinema that he is willing to do for the coming few years. He has conveyed his decision to the stakeholders at Excel”

The `Don` universe had even bigger plans of bringing together the 3 generations of Don – Amitabh Bachchan, Shah Rukh Khan and a gen-next star. “But SRK felt the idea of spinning Don universe would be gimmicky and hence advised the team about his exit,” the source added.