Staybridge Suites. Click to enlarge.


(29/03/24)
 
IHG has unveiled new prototype options for its Staybridge Suites,
Candlewood Suites and Atwell Suites brands.

The new options are designed to emphasize space optimization
and supplement, rather than
replace, existing choices.

They offer owners
and developers additional flexibility to find the best fit for
their market and site including new build, conversion, dual brand
or adaptive reuse properties.

Specific dimensions and exact key counts will vary
for each property and brand, but prioritize the retention of
identifiable and brand hallmarks, including ample
in-room storage, kitchen space and common food and beverage
areas.

Notable components of the new design options include:

Staybridge Suites

Staybridge Suites: The introduction of the new
Smart Studio room configuration offers developers the option to
include a slimmer room bay with a reduction from its current 16’ size
to 13’. Engineered to house shorter-stay guests, this new room
type could comprise as much as 25 percent of the overall room mix.
These guest suites feature streamlined kitchen equipment and
fixtures and optimized millwork cabinetry, while maintaining
designated work, sleep and relaxation zones.

Candlewood Suites: The Beacon 4.2 variation builds
upon the strong performance of the brand’s most recent design
introduced in 2019 by further optimizing land usage and generating
new efficiencies through increased building density. With slimmer
room bays (from 15’3” to 12’6”) containing a fully equipped
kitchen and signature recliner, along with flexible room mixes,
and designated social, semi-private and communal lobby working
areas, the additional Candlewood Suites prototype offers the
potential to add up to 12 keys on a similarly sized site.

Atwell Suites. Click to enlarge.

Atwell Suites

Atwell Suites: Developers now can choose between
two lobby configurations for Atwell Suites properties, with a new
one storey, centrally loaded model available alongside the existing
two-storey end loaded design while maintaining flexible work,
lounge, and bar and dining spaces. An additional slimmer room bay
option (12’6” versus 16’8”) includes a wet bar, sofa and work
desk, and brings the potential to add up to 12 keys on a similarly
sized site.

“IHG continues to build on
our nearly three decades of leadership in the extended stay and
suites space by evolving our prototype designs to increase owner
value while offering the spaces and amenities short- and long-term
travelers value most,” said Kevin Schramm, SVP of Development,
Mainstream Brands – U.S. and Canada at IHG. “Our new concepts reflect guest and owner
feedback, and enable new and existing owners to deliver our modern
suite experiences – in various forms – to more markets without
compromising consistency or quality.”

The new prototype options will be available by Q2
2024, with the first properties to feature them expected to open
as early as 2025.

The designs are currently only open to U.S.
properties, but allow for potential future adoption in Canada, the
Caribbean and Latin America.

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