New Delhi: In this globalised world which has blurred the concept of domestic boundaries and with the advent of technology patients often go for the best possible option available to them no matter how far it is. As a direct result medical tourism has been gaining momentum and it is also evident from companies‘ discussions that it presents a big opportunity.

An in-depth analysis of the filing documents by GlobalData reveals that companies are focusing on the needs of international patients, including access to skilled healthcare professionals, advanced treatments, and world-class facilities.

Additionally other factors such as the availability of affordable quality medical care, connectivity and ease of travel, and favorable government policies have also been playing a crucial role in attracting medical travelers to any country.

Voicing her stance Misa Singh, Business Fundamentals Analyst, GlobalData, said, “ Businesses are seen discussing strategies such as participation in expos in other countries, expanding agents network, and working with or licensing technology to third parties in countries other than the company’s headquarter country to make certain therapies available for patients traveling abroad for treatment.”

“Other prominent discussion agendas include compliance with regulatory requirements, focus on building reputation and brand in other countries, and rolling out an international patient support program, ” she added.

“Recognizing this as a significant opportunity to establish themselves as premier destinations for international patients, governments have begun amending policies to enhance medical tourism within their respective countries. For instance, the introduction of e-Medical visas by India has been playing a crucial role in attracting medical travelers, ” Singh concluded.

  • Published On Jul 1, 2024 at 03:02 PM IST

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