Outbound travel from Mainland China. Source: Sabre Market Intelligence. Click to enlarge.

According to Sabre market intelligence and
booking insights, Chinese tourists are back with a vengeance on
the global tourism stage, with a 392% surge in outbound travel
booked from mainland China for 2024, compared to the previous

When you consider that pre-pandemic travellers
from China made 155 million international trips, collectively
spending to the tune of $245 billion, it’s little wonder that the
world has been waiting for China to re-enter the global tourism
market in a significant way.

However, with China slower to ease travel
restrictions in comparison to other countries, even after the
re-opening of borders, it hasn’t been a quick comeback.

The major
rebound of outbound Chinese travel that some expected in 2023
didn’t occur. That picture is rapidly changing in 2024, and what
is clear from Sabre’s analysis of industry data (which looks at
travel booked from mainland China as of 31 March 2024) is there
is a huge appetite among Chinese travelers for global travel.

Outbound travel from Mainland China. Source: Sabre Market Intelligence

While outbound travel hasn’t rebounded to
pre-pandemic levels, bookings for travel to key parts of the world
during typical peak travel dates are seeing particularly strong

Bookings made at the end of January before the 2024
Chinese New Year break for travel from mainland China to countries
in the Asia Pacific region, for example, were at 106% of 2019

Sabre’s key findings include:

– Travel originating from mainland China has
increased by 392% overall globally for 2024, with some
destinations seeing surges of more than 2,000%;

– Chinese travelers are taking advantage of
reciprocal visa-free agreements with countries around the world,
but they aren’t limiting where they travel;

– Airfare prices are down, making travel more
affordable for Chinese travelers;

– Fastest growing routes
globally for Chinese travelers in 2024 include Macao, Australia,
Japan, Russia and Bangladesh;

– Chinese travelers are once again embracing
Business Class travel, and demand for Premium Economy travel is
also increasing; and

– Outbound airline capacity is up by more than
3000% on some routes as airlines look to meet demand.

Sabre’s industry booking data analysis shows that
the amount of travel originating in mainland China, either already
travelled or booked to travel during 2024 (up to 31 March 2024)
increased significantly compared to travel booked at the same
point by 2023, soaring by 392% overall.

Outbound travel to all global regions has markedly
increased across the year, according to Sabre’s analysis, which
looks at travel booked as of 31 March 2024.

Notably, Chinese
travelers are booking in advance for the whole year, showing
strong confidence in the travel landscape. Bookings for November
and December are significantly up across regions, recording more
than 1000% year-on-year for all regions, and notably, more than
2000% for those months for travel to Europe and the Middle East.

For travel to other countries in Asia Pacific
(APAC) from China, travelers are planning their trips well in
advance, with booking numbers showing large increases, when
compared to 2023, for the whole year. October, when the Golden
Week holiday period will fall, is recording the largest
year-on-year increase in bookings at 1347%.

Outbound travel from China to the Europe and
Middle East and Africa region (EMEA) peaked in the first quarter of the year,
in January with a 676% increase. There are again increases
throughout the whole year, with a significant year-on-year boost
in December.

For the Americas, travel to North America in the
first quarter recorded the second highest year-on-year growth,
after APAC, at 336%, and travel to Latin America is also
increasing throughout the year, with the most significant booking
increases for the final quarter of 2024.

New Favourites and Old Favourites Re-Visited

As Chinese travellers are renowned for being high
spenders when they travel, spending an average of $1,000 a day
during their trips, it will come as little surprise that a number
of countries around the world – including South Africa, Kenya,
Tanzania, Thailand, Indonesia, France and Saudi Arabia – have
launched initiatives in a bid to be their destination of choice.

While Chinese outbound travel is significantly
increasing overall, there have been destination changes in terms
of the most popular routes, when comparing 2023 to 2024, and then
looking at the percentage increase in travel booked to each

The top 10 most popular destinations for outbound
Chinese travelers are similar in 2024 compared to 2023. However,
Australia and Malaysia have moved into the top 10, with Australia
moving up seven places, and Malaysia moving from 18th to ninth,
while Canada and Spain dropped out. Korea and Japan rose in the
rankings to take first and second place respectively, pushing down
the US and Thailand.

In the top 30, there has been more movement when
compared to 2023. Travel from mainland China to Macao, which is
popular as a gambling hub, is also up significantly from 44th
place to 15th.

Meanwhile, Britain has moved from 22nd to 16th, and
Kazakhstan is up from 40th to 29th, with many tourists drawn to
its winter sports activities.

Bangladesh is also seeing an
increase to 30th place from 46th, which may be due to corporate
and visiting family travel, and the launch of new routes.

In Asia Pacific, the countries with the biggest
increases are Australia and Japan, with Australia moving from 8th
to 6th place in the region, and Japan from 5th to 2nd.

is aiming to be top of mind for Chinese travelers. Japan has two
cities in the top 10 when looking at a city perspective, while the
cities seeing the biggest travel booking increases are Macao and

Visa-Free Arrangements

Since the start of the pandemic, China was
essentially closed for both inbound and outbound travel. Since
January 2023, that has been changing rapidly, with visa-free
agreements continuing to evolve and expand into 2024.

China signed a mutual agreement on 30-day
visa-free travel with Singapore, which became effective from 9 February
2024, allowing entry for business, travel, leisure, and

Thailand and China agreed to a similar arrangement,
effective 1 March to replace a temporary visa suspension which
ended in February. Thailand immediately felt the benefit of the
arrangement in 2023 but has dropped a little in the rankings as
more agreements come in place, giving travellers more choice.

Other recent announcements include a unilateral
15-day visa waiver pilot scheme for citizens from France, Germany,
Italy, Netherlands, Spain, and Malaysia, due to last until
November this year.

There is also a 15-day visa free entry scheme
for citizens from Switzerland and Ireland. In addition, China and Russia
resumed cross-border visa-free policies for tour groups, whilst China and
Georgia agreed to waive visa requirements for travelers, starting
28 May.

The agreements appear to be having an impact on
outbound and inbound travel, particularly for South East Asian

Singapore has seen a 466% increase in inbound
bookings from China, and a 461% increase for trips in the opposite
direction, when compared to 2023.

Travel from mainland China to
Malaysia has increased by 651%, and has enjoyed 886% increase for
travel from Malaysia to mainland China. Travel to Russia increased
by 758% and from Russia to mainland China by 677%.

However, travel to and from China certainly isn’t
limited to countries with visa-free arrangements. Chinese
travellers are embracing more flexibility to travel, even if they
need to apply for a visa on or before arrival.

Outbound travel and
bookings from mainland China to Australia, for example, are up
1,000%, while travel to Indonesia is showing a close to 600%
increase, Britain as a destination is up by 525%, and India is
enjoying a 520% increase.

Airlines are playing their part, increasing capacity to meet demand.
International capacity originating from China increased by 280%
year-on-year in the first quarter of the year, with the largest
increases coming from key hubs like Beijing, Shenzhen and Chengdu
which saw capacity increase by 400%, 560% and 3200% respectively.
These hubs also saw inbound capacity increase significantly by
400%, 560% and 3300%.

As capacity is increasing and supply and demand
are achieving greater equilibrium, fares for routes from mainland
China are priced lower across the board when compared to 2023,
making travel more affordable for Chinese travellers.

For Q1 2024 travel, the difference was up to -73% and -71% on key
routes, with the most significant decreases in fare cost being
from Shanghai to Seoul, and Shanghai to Tokyo.

Lower fare prices are seen across most of 2024
and, as bookings are made for 2025, Sabre is also seeing the trend
for lower fares continue into the new year.

Whilst fare prices are down, many Chinese
travellers are happy to pay more to elevate their travel
experience. Business Class travel is just fractionally below 2019
in terms of percentage of travel booked, at 3.6% for 2024,
compared to 3.7% for 2019. Although first class travel is down by
0.4%,  premium economy travel is up by 0.8%, indicating
opportunities for airlines and agencies to cater to passengers who
want to upgrade their usual experience.

Embracing Global Travel Again

While 2023 was the year of re-opening for China,
Sabre’s research shows 2024 is the year Chinese travelers are
really embracing global travel again in significant numbers.

is important now is that the travel industry ensures it can deeply
understand what travelers from China want, where they want to go,
how they want to get there, and the experiences they want to have
when they reach their destination.

Those who really make the time and investment to
understand and deliver these needs will be the ones who win the
hearts, minds, and spending power of Chinese travellers in 2024,
and into the future.

When you consider that only around 13% of
Chinese citizens currently have passports, but increasing numbers
are applying for a passport with each passing year, the importance
of Chinese travelers for all sectors of the tourism industry can
only increase.

And, with Chinese travelers showing clear demand and
confidence in global travel for 2024, which is visible in Sabre’s
outbound travel insights, the tourism world is surely delighted to
welcome them back.

exclusive video interviews
International Queen 2024 (MIQ 2024) – Interview with Alisa
Phanthusak, MD, Tiffany’s Show Pattaya, Thailand
; 16
HD Video Interviews from Routes Europe 2024 in Aarhus, Denmark
9 HD Video Interviews from Routes Asia 2024 in Langkawi, Malaysia;

Standard to Open Residences in Hua Hin and Phuket, Thailand; Video
Interview with Amar Lalvani, Executive Chairman
9 Exclusive Video Interviews
from ASEAN Tourism Forum
in Vientiane, Laos;

8 NTO Press Conferences from ASEAN Tourism Forum 2024 in
Vientiane, Laos

13 HD Video Interviews from World Travel
Market 2023 in London, England

5 HD Video Interviews from APG World Connect 2023 in Monaco, France

15 HD Video Interviews from Routes World 2023 in Istanbul, Türkiye
; and

Electric Airport Taxis at Almaty Airport (ALA) in Kazakhstan – HD
Video Interview with CEO


IndiGo to Launch Flights from Durgapur to Bhubaneswar, Bagdogra and Guwahati in India 
Vietnam Airlines Continues Digital Transformation with Amadeus’ Altea PSS 
IHG Signs First Kimpton Resort in Hawaii 
Cathay Pacific to Launch Passenger Flights Between Hong Kong and Riyadh, Saudi Arabia 
Laurence Neumann Joins Gran Melia Nha Trang as DOSM 
Miss International Queen 2024 – Video Interview with MD of Tiffany’s Show Pattaya 
Frasers Hospitality Expands Sabre Partnership with SynXis Retailing 
IHG Signs Holiday Inn Resort in Kufri, India 
Charles Szar Joins AeroTransCargo as President 
Saudi Arabia’s Travel and Tourism Sector Continues to Break Records 
Sabre Market Intelligence Reveals Key Insights into China’s Outbound Travel Trends 
Geoff Donaghy, CEO of ICC Sydney, Resigns 
Emirates to Launch Dubai – Seychelles – Madagascar Flights 
Pan Pacific Returns to Jakarta with Tallest Luxury Hotel in the City 
Saudia and Virgin Atlantic Sign Codeshare Agreement 
SalamAir to Launch Flights Between Muscat and Delhi, India 
Radisson to Expand Red Hotel Brand to Bangkok, Thailand 
Plaza Premium Expands Number of Personalised Services at Hong Kong Airport 
IndiGo to Increase Flights from Delhi to Almaty, Tashkent and Tbilisi 
Vietnam Airlines Joins IATA CO2 Connect 
Dusit Signs Dual-Branded Hotel and Residences in Phuket, Thailand 
Jetstar to Launch Flights Between Brisbane and Bangkok, Thailand 
Hong Kong Airlines to Launch Flights to Da Nang, Vietnam 
Singapore University Working with SITA to Upgrade Air Travel Experience 
Germany Orders 38 Airbus H225 Helicopters for Bundespolizei 
AI to Reduce Food Waste at All Mandarin Oriental Hotels Globally 
ITA Airways to Upgrade Network Infrastructure with SITA Connect Go 
Accor to Implement Amadeus’ Cloud-Based Central Reservation System 
Gonzalo Aguilar to Join Minor Hotels as CEO – Europe & Americas 
Cathay Pacific and Singapore Airlines to Collaborate on Sustainable Initiatives 
Thai AirAsia to Launch Flights Between Bangkok and Tiruchirappalli, India 
Minor Takes Over Management of Two Hotels in Sri Lanka 
CapitaLand Completes Acquisition of Standard at Columbia Student Accommodation in USA 
Singapore Airlines Renews Slot and Schedule Manager Agreement with Sabre 
Austrian Airlines to Increase Flights to Bangkok, Thailand 
Riyadh Air and Singapore Airlines to Explore Interline Connectivity and More 
Mandarin Oriental Opens Second Hotel in London, England 
Mexicana Orders 20 Embraer E2 Aircraft 
Lufthansa Launches Flights Between Munich and Seattle, USA 
Airbus to Showcase Wingman Concept at ILA Berlin 
Marriott Resort Opens in Lampung, Indonesia 
IndiGo and Japan Airlines Agree to Codeshare 
Ritz-Carlton Reserve Opens on Ummahat Island in Saudi Arabia 
Norse Atlantic Airways Launches Flights Between Athens and New York, USA 
British Airways Opens Refurbished Lounge at Lagos Airport in Nigeria 
Hong Kong Airport Reports Robust Increases in Passenger and Cargo Traffic 
Marriott Opens Luxury Collection Resort in Labuan Bajo, Indonesia 
Dusit Expands Senior Development Team with Two Executive Appointments 
Hong Kong Airlines to Launch Flights to Taichung, Taiwan 
Aviation: RPK Up 11%, ASK Up 9.6 and PLF at 82.4% in April 2024 
Furama to Rebrand Hotel in Sydney, Australia 
Asia Pacific Airlines Carried 28 Million International Passengers in April 
IHG Signs Two Crowne Plaza Hotels in Egypt 
IATA Reports Latest Air Cargo Data 
Air Canada Expands Ottawa Network 
Marriott Signs Tribute Portfolio Hotels in Chongqing, Jiande and Xiaoshan, China 
Keishi Spa Swan Valley Relocates to Novotel Perth Murray Street in Australia 
Korean Air’s Afforestation Project in Baganuur, Mongolia Celebrates 20th Anniversary 
Etihad Airways Becomes Main Sponsor of Girona FC 
Rolls-Royce Adds Airline Support Baltic to Network of Authorised Service Centers 
IndiGo to Launch Nagpur – Chhatrapati Sambhajinagar – Goa Flights 
Radisson Signs Blu Resort in Ho Tram, Vietnam 
Treamprom Klinhom Joins Moxy Bangkok Ratchaprasong as MarCom Manager 
The Slate Phuket Launches Promotion for Thai Residents 
Airbus to Establish Tech Hub in Japan 
Sabre Embraces Increasing Power of AI to Launch SabreMosaic 
Thailand International Boat Show to Take Place at Phuket Yacht Haven in 2025 
Aeroflot Opens Ticket Sales on Flights Between Krasnoyarsk and Sanya, China 
Norwegian Cruise Line Unveils Details of 24 Port-Intensive Cruises Across Asia 
British Airways to Launch Seasonal Flights to Tromsø, Norway 
SITA Expands Portfolio of Airport Solutions with Materna IPS Acquisition 
United Airlines Takes Wrexham AFC’s Recent Success to New Heights 
Peter Tichy Joins Radisson Blu Plaza Bangkok as General Manager 
SMFL LCI Orders 14 Airbus Helicopters 
Apollo Extends Charter Contract with Scandinavian Airlines (SAS) 
Garuda Indonesia and Singapore Airlines Sign FFP and Revenue Sharing Agreements 
Mandarin Oriental Signs Fifth Luxury Hotel in Italy 
Saudia Signs Firm Order for 105 Airbus Aircraft 
IHG Signs Three Resorts in Turks & Caicos 
Plaza Premium Appoints Dr. Syafrina Sharif as Global Head of ESG & Sustainability 
TFE Hotels Launches New Loyalty Program 
The First Collection at Jumeirah Village Circle Joins Marriott’s Tribute Portfolio 
Emirates to Double Number of Flights to Saigon, Vietnam 
Korean Air Partners AWS for AI-Powered Contact Center 
GOLIAT Project to Explore Use of Liquid Hydrogen in Aviation 
Singapore Airlines to Establish a Foundation 
Plaza Premium to Open City Terminal Lounge in Osaka, Japan 
ATR Appoints Andrea Coccetti as CFO and SVP Finance 
Pegasus Airlines to Launch Flights Between Ankara and Dublin, Ireland 
Hawaiian Airlines Launches Flights Between Honolulu and Salt Lake City 
IHG Signs Crowne Plaza Resort in Nepalgunj, Nepal 
Minor Hotels Appoints Puneet Dhawan as Head of Asia 
Pegasus Airlines Launches Flights Between Istanbul and Bratislava, Slovakia 
Amelia Appoints APG as Online GSA in Belgium and Offline GSA in Luxembourg 
Queen Elizabeth 2 Hotel in Dubai Appoints Nidal Shbat as Director of Sales 
Cross Launches New Hotel Brand 
Air Astana Warns Nomad Club FFP Members About Upcoming Upgrade 
WTM London 2024 Opens Call for Papers 
IndiGo to Launch Direct Flights Between Deoghar and Bengaluru 
Travel and Tourism Industry Deal Activity Down 13.5% 
Thai AirAsia Reports Q1 2024 Results 
Greg Gubiani Joins World’s Best Airport Hotel as GM 
Passenger Security Charge at Hong Kong Airport to Increase in Phases 
Hotel Management Japan to Upgrade Distribution with SynXis and Channel Connect 
Trials on Use of Renewable Diesel for Airside Vehicles at Singapore Changi Airport 
IHG to Expand Hotel Indigo and Vignette Collection Brands to Vietnam 
Pegasus Airlines to Launch Flights Between Istanbul and Edinburgh, Scotland 
Philippines and Singapore Agree to Significantly Improve Air Connectivity 
Lokesh Kumar Joins Minor Hotels as Vice President of Development – Middle East 
Norse Atlantic Reports Strong Passenger Numbers for April 2024 
Hong Kong to Host Routes World 2025 
Emirates to Refurbish 71 More A380 and B777 Aircraft 
Yotel Partners Frasers Hospitality for First Hotel in Japan 
British Airways Holidays Reveals Results from 2024 Travel Trends Report 
Hangzhou ZhongWei Goethe Hotel Joins WorldHotels 
Four Seasons Signs New-Build Luxury Hotel in Madinah, Saudi Arabia 
Etihad Airways Offers Free Hotel Stays in Abu Dhabi Stopover Promotion 
Shell Sells Energy and Chemicals Park in Singapore 
SWISS Launches Flights Between Zurich and Seoul, South Korea 
Marriott Opens First AC Hotel in Southwest China 
High-Speed Fun in Denmark! HD Video Interview with Aarhus Sea Rangers 
Lodz Airport (LCJ) Central Poland – Interview with Robert Makowski, Commercial Director (CCO) 
Greenland Airports – Interview with Jens R. Lauridsen, CEO 
Glasgow (GLA), Southampton (SOU) and Aberdeen Airports (ABZ) – Interview with Christopher Tibbett, Aviation Director 
Visit Aarhus – Interview with Pia Lange Christensen, CEO 
Aarhus Airport (AAR) in Denmark – Interview with Lotta Sandsgaard, CEO 
Visit Estonia – Interview with Kristina Kästik, B2B Team Lead, at Routes Europe 2024 
Airsiders – Interview with Antonio Pascale, Commercial Director, at Routes Europe 2024 
PDC Airport Solutions – Interview with Flemming Glyager at Routes Europe 2024 in Aarhus, Denmark 
Hannover Airport (HAJ) – Interview with Prof. Dr. Martin Roll, CEO 
Princess Juliana Airport (SXM) – Interview with Michiel Parent, Commercial Director 
London Southend Airport (SEN) – Interview with Marc Watkins, RDM 
Tallinn Airport (TLL) in Estonia – Interview with Eero Pärgmäe Board Member and CCO 
Isle of Man Airport (IOM) – Interview with Gary Cobb, Airport Director 
Visit Isle of Man – Interview with Deborah Heather, CEO, at Routes Europe 2024 
OAG – Interview with Chelsea Waller at Routes Europe 2024 in Aarhus, Denmark 
Nine Exclusive HD Video Interviews from Routes Asia 2024 in Langkawi, Malaysia 
9 Exclusive Video Interviews with VIPs at ASEAN Tourism Forum 2024 in Vientiane, Laos 
8 NTO Press Conferences from the ASEAN Tourism Forum 2024 in Vientiane, Laos 
13 Exclusive HD Video Interviews from World Travel Market 2023 in London, England 
5 Exclusive HD Video Interviews from APG World Connect 2023 in Monaco, France 
15 Exclusive HD Video Interviews from Routes World 2023 in Istanbul, Türkiye 
Electric Airport Taxis at Almaty Airport in Kazakhstan – Video Interview with Co-Founder 
Pictures from Miss International Queen 2023 Transgender Beauty Pageant in Pattaya, Thailand 
Exclusive Video Interviews with 17 Miss International Queen 2023 Contestants 
Living With One Eye – Six Years On by Steven Howard 
HD Videos and Interviews 
Podcasts from HD Video Interviews 
RSS Feed – Travel Industry News 
Ticker – Travel Industry News 
Travel Industry News Archives 
Travel Trade Shows 
High-Res Picture Galleries 
Travel News Asia – Latest Travel Industry News 

Disclaimer: This report is auto-generated from other news portal services. Realtimeindia holds no responsibility for its content.