Shah Rukh Khan revives `Don` vibes in new ad with Alia Bhatt

Shah Rukh Khan and Alia Bhatt, the dynamic duo from the 2016 hit Dear Zindagi, have once again graced our screens in a vibrant commercial for a fabric brand. This time around, Shah Rukh rocks a suave black suit, diving into an action-packed sequence that channels his `Don`. As he takes on a gang of goons, Shah Rukh doesn`t just beat them up – he also sternly warns them not to mess up his treasured sofa covers. The commercial, masterfully directed by Vasan Bala of `Monica O My Darling` fame, effortlessly captures Shah Rukh`s charisma and action prowess.

The video kicks off with SRK getting ready for a bash, only to be greeted by a bunch of martial arts fighters crashing the party. Undeterred, he dishes out playful admonitions, like “Hey sofa mat ganda karo yaar” (Hey, don`t ruin the sofa), “Arey joote leke mat chado na please” (Hey, no jumping on the sofa with shoes), and “Joote leke mat karo na please” (Hey, no stomping on the sofa with shoes). Amidst the thrilling combat, Shah Rukh even tries to apologize to his opponents. Enter Alia Bhatt, who curiously asks him about his antics. With a smile, Shah Rukh replies, “protecting these beauties,” referring to his precious sofa covers. Alia playfully intervenes, asserting, “These beauties don`t need protection.” She humorously assures Shah Rukh that she can easily tackle any stains on the sofa.

Netizens immediately took to the comment section to praise the actor, “Want srk x alia Collab in some good project ” one fan wrote. 

Another user commented, “Indian cinema ka sabse bada superstar”

Shah Rukh Khan and Alia previously struck a chord in `Dear Zindagi`, a Gauri Shinde directorial that explored their unique connection. Shah Rukh portrayed the wise Dr. Jehangir Khan (Jug), while Alia played Kaira, his patient. The film garnered accolades for its authenticity and impactful performances.

Not long ago, Alia headlined `Rocky Aur Rani Ki Prem Kahaani`, starring opposite Ranveer Singh. The film boasted a star-studded ensemble, including Jaya Bachchan, Shabana Azmi, and Dharmendra. Adding to her list of achievements, Alia`s debut Hollywood flick, `Heart of Stone`, made its debut on Netflix, captivating a global audience.

Post the resounding success of this year`s megahit `Pathaan`, Shah Rukh Khan is set to grace the silver screen in the intriguing `Jawan`, where he embraces a dual role.

It`s hard not to notice the action-packed vibe of his current commercial, reminiscent of his powerful portrayal in “Don.” The video not only reignites Shah Rukh and Alia`s on-screen chemistry but also gives us a glimpse of his classic action-hero persona.