A deepfake image being created on a computer.

Spotted an AI-produced version of yourself in a YouTube video recently? Don’t worry – you can now ask the platform to take it down. 

That’s because YouTube has quietly implemented a new policy addressing concerns over AI-generated mimicry of people, allowing affected individuals to request the removal through YouTube’s privacy request process. It marks the latest in ongoing efforts by YouTube and other social media platforms to grapple with synthetic media and AI content shared by users of other people.